Meebo changes its ad model

Meebo, an instant messaging provider serving over 40 million people, has just launched a new ad model and changed with the old one. It is called as "takeover" and ads cover the whole background instead of a sticky or annoying banner. This new ad method looks innovative but Meebo is not the first one using it. Ekşi Sözlük, very popular interactive dictionary website from Turkey, is also using the same ad method almost for years as its major revenue model. Look at the resemblance:
I have a positive vote here for the change, because as a familiar person to the method, I know it is pretty attractive and can easily be likeable from the users angle if you can show some creative ads to them. Meebo also tells that you can turn the ads off whenever you want and turn back to the old blue background without an effort.

For the ones who are curious about the clickthrough amounts of the existing ads units the company says that they have a clickthrough like 1 percent.